PickFu Reviews

From simplicity to speed to actionable insights, see why people love PickFu's powerful consumer research platform 🧡

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Rated 5 out of 5
youtube

Why Thrasio Trusts PickFu

John Hefter is a V.P. and founding team member of Thrasio, the fastest-growing acquirer of Amazon FBA businesses. In this video, he shares why his team uses PickFu for all major creative changes and how doing so has skyrocketed one of their products, Angry Orange, to be the top-selling pet deodorizer in the world.
Ruth Han, Marketing Director at Whitewater Games and formerly at billion-dollar giants NCSoft and MachineZone (MZ), shares her experience using PickFu to test in-game assets, in-game UI, and marketing assets like headlines and App Store descriptions.
Steve Chou, well-known e-commerce coach and owner of MyWifeQuitHerJob.com and Bumblebee Linens, shares how PickFu helps him get valuable feedback from his target audience, fast. Steve uses PickFu to test everything related to his e-commerce businesses.
Elizabeth Greene avatar
Elizabeth Greene
Co-founder
Rated 5 out of 5
PickFu is one of those tools you use once and wonder how you ever lived without it. In a world of algorithms and AI, it’s the brands that know how to speak directly to consumers that will win. PickFu allows you to get instant feedback so Amazon sellers can move quickly and with confidence.

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PickFu makes consumer research easy, fast, and affordable.

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Joel M. avatar
Joel M.
g2
Rated 5 out of 5
PickFu polls are easy to set up and results come in fast. I mostly test book covers against the competition to determine what cover I should launch my book with.
Verified User in Publishing avatar
Verified User in Publishing
g2
Rated 5 out of 5
PickFu helps me do market research, and the polls have led to strategic business decisions. One recent poll helped me decide that my product was not ready for the market and required a redesign.
Rey Martinez de Andino avatar
Rey Martinez de Andino
Rated 5 out of 5
PickFu completely changed how I approach Amazon product research. Before, I was making launch decisions based on gut instinct; now I get real consumer feedback in minutes. What I love most is how fast and frictionless the process is. I can test product images, titles, and packaging concepts against a targeted audience and have actionable data before I've finished my morning coffee. No waiting days for survey results or paying for a full-blown focus group.
Keith williams  avatar
Keith williams
Rated 5 out of 5
I use PickFu to evaluate novel covers, Amazon sales blurbs, and more in head-to-head A/B tests. I typically get a clear cut winner, but even if it's close, the real gems are always in the comments. I get actionable opinions. In addition to just asking for a vote on a winner, it asks why they chose it and to elaborate on anything relevant. That's where some of my best feedback has come from.
Rated 5 out of 5
Dan Crask
Brand Strategist
Video transcript: I've been using PickFu on and off for many years and it's my go to tool whenever I need to get some outside opinions that are objective. And specifically what I mean by that is the fact that when we think about getting market research, it's traditionally been pretty expensive, or we're tightening the pool when we go and we ask people we already know, the real quality information comes from people we don't know and anonymous people. And what I mean by that too is that when we're thinking about shoppers, people who interact with our products and services, our websites and tangible products and stuff like that, they're oftentimes making decisions that are ruthless and split decision and anonymous. So if you see anyone, anyone of any age and any demographic walking down an aisle of, let's say a Kroger, they're making split decisions about all the products they want. Now what I like about pickfu is it gets us as close as humanly possible to that kind of arrangement without having to go through the production process of getting products on shelf. It gets us that ruthless behavior that consumers that we all engage in. But it does so efficiently and at a very affordable cost. I'll continue to recommend pickfu to all my customers and do so because it gives great results.
Norbert Vincze avatar
Norbert Vincze
Rated 5 out of 5
In e-commerce businesses, it is crucial to test, validate ideas, and get tons of real data for making good decisions. PickFu is the best way to do it, has several types of polls and possibilities to create validation tests, A/B tests, and simply gain data from real people. Very easy to use – highly recommended!
Adrian Chen avatar
Adrian Chen
Founder
Rated 5 out of 5
Really appreciate the quick turnaround time of the PickFu surveys. They help me make well-informed design decisions based on target demographics of the audience. Invaluable insights!
Jarie B. avatar
Jarie B.
g2
Rated 5 out of 5
I love how easy it is to launch a poll and how quickly the results come in.
Emily K. avatar
Emily K.
g2
Rated 5 out of 5
I like how incredibly fast and easy it is to get real feedback with PickFu. You can launch a poll in minutes and start seeing thoughtful responses almost instantly. The combination of clear voting results and written comments makes it feel like you’re getting genuine insights instead of just random opinions.

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Verified User in Health, Wellness and Fitness avatar
Verified User in Health, Wellness and Fitness
g2
Rated 4 out of 5
PickFu ensures our ecommerce content and digital media resonate with Amazon shoppers. PickFu is so intuitive and easy to use to generate quick, sound shopper insights specific to our categories. The team is also super responsive and collaborative – they added in some audience traits we needed with quick turnaround. We love how reliable and vetted their panel is, plus how fast results come back. PickFu has become a really critical insight tool in our ecommerce analytics suite.
Verified User in Health, Wellness and Fitness avatar
Verified User in Health, Wellness and Fitness
g2
Rated 4 out of 5
PickFu ensures our ecommerce content and digital media resonate with Amazon shoppers. PickFu is so intuitive and easy to use to generate quick & sound shopper insights specific to our categories. The team is also super responsive and collaborative – they added some audience traits we needed with quick turnaround. We love how reliable and vetted their panel is, and how fast results come back. It has become a really critical insight tool in our ecommerce analytics suite.
Verified User in Business Supplies and Equipment avatar
Verified User in Business Supplies and Equipment
g2
Rated 5 out of 5
We are trying to find the best and most effective images to use for our Amazon products. I find the dashboard very user friendly and enjoy the free polls too.
Maritza Ramirez avatar
Maritza Ramirez
Rated 5 out of 5
I used to spend days debating design and packaging options, but now I can get reliable feedback in just a few hours. The responses are thoughtful and well-explained, which helps me see things from my customers’ perspective. PickFu saves me so much time and gives me the confidence to make faster, smarter decisions.
Dann G. avatar
Dann G.
g2
Rated 5 out of 5
PickFu has allowed me to test and see responses that I did not expect, allowing me to change directions for the better. It was very easy to navigate – very straightforward on how to conduct polls. The results were not what I expected and help me make a change before launch.
Kristina F. avatar
Kristina F.
g2
Rated 5 out of 5
PickFu is very easy to use and provides better insights on what customers think. It helps me determine if we would like to go ahead with a new colour variation and whether it would be receptive or not in the market. It also helps analyse if people would click on our main listing image for Amazon. With the results obtained after doing a PickFu poll, we can steer or make the necessary adjustments and changes to the direction that we would like to go in. It also helps to confirm our decisions on whether what we want to go ahead with is good or bad.
Kristina F. avatar
Kristina F.
g2
Rated 5 out of 5
PickFu helps me determine whether to move forward with a new product colour variation and if our market would be receptive to it. It also helps us analyze whether people would click on our main listing image for Amazon. PickFu is very easy to use and provides better insights on what customers think. With the results obtained after doing a PickFu poll, we can make the necessary adjustments and changes to the direction that we would like to go in. It also helps to confirm our decisions on whether what we want to go ahead with is good or bad.
Rated 5 out of 5
PickFu is intuitive, user friendly, and smart. We have used it countless times this year to help us make critical decisions when it comes to building our clients' brands and businesses. We've saved so much time and money, and managed to accrue super valuable insights across the board!
Johnangel Alba avatar
Johnangel Alba
Rated 5 out of 5
PickFu provides me with needed insights for selecting the best and most attractive book covers that will best appeal to prospective purchasers.

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Dan Crask avatar
Rated 5 out of 5
For many years, I have relied on PickFu to provide objectivity during the creation process, which is usually a battle between creatives and clients. PickFu provides the closest thing to real-world, on-shelf feedback from customers *before* we finalize something. It's like this: Everyone is a savage when we shop. We will give any product, service, etc. maybe 2-5 seconds of our time to judge it harshly and make an absolute assessment if it's worth our money or time. Yet during the creative process, both creatives and clients pour 100s of hours into what we are creating together with the goal of many purchases. This can directly lead to a certain blindness from what actual customers think. Enter: PickFu. During the process, we can get feedback that isn't from the creatives or clients, but from customers, and it is always game-changing input. The cost is always worth it because of the value the feedback provides, and I'll continue to use and recommend PickFu for that reason.
Daniel Licht avatar
Daniel Licht
Rated 5 out of 5
Great, easy way to get data on important decisions fast.
OSCAR RAMOS GOMEZ avatar
OSCAR RAMOS GOMEZ
Responsable de compras
Rated 5 out of 5
Es una manera de validar ideas para tu negocio de manera rápida y segura y barata.
Scott McClure avatar
Scott McClure
Rated 5 out of 5
PickFu is one of the best tools that Hoplon Premium Lubricants used prior to launch. We received amazing insights, which directed many of our Amazon product listing and packaging decisions. We will continue to use PickFu going forward to better understand our customers and future customers. The service is the best out there!
Mike Monson avatar
Mike Monson
Senior Account Rep
linkedin
My biggest takeaway for sellers who want to make sure their main image – and every graphic on their product detail page – truly connects with Amazon shoppers? That’s easy: PickFu. The platform is packed with new insights and efficiencies that let sellers quickly validate creative decisions with real shoppers before going live. The payoff? Higher conversion rates, smarter branding, and a serious competitive edge. And just to be clear: I don’t work for PickFu and I don’t benefit if you work with them. I’m simply a superfan of any tool that helps deliver a better shopping experience for Amazon customers – while also giving sellers the chance to thrive. If you’re serious about winning on Amazon, PickFu is a true game-changer.
Heather De Bernardi avatar
Heather De Bernardi
Director of Product
I’ve been in situations where a creative decision could make or break a game. Having PickFu to test ideas takes a lot of that pressure off – it’s like bringing players into the room before you launch.
Rated 5 out of 5

Essential tool for in-depth product and market research

PickFu has been an invaluable resource for my product research. The ability to receive real-time feedback from a diverse audience helps refine my products and marketing strategies. It’s perfect for validating product ideas before launch and provides clear, actionable insights that direct necessary changes. Whether you’re testing product concepts, packaging designs, or ad copy, PickFu provides the data you need to optimize your business outcomes.
brian s. avatar
brian s.
g2
Rated 4.5 out of 5
What problems is PickFu solving and how is that benefiting you? PickFu is solving the “blind spot” problem. As an author, I can stare at a book cover for days and still not know how it will land with readers. PickFu lets me instantly test designs with real people and uncover issues I never would’ve noticed—like a character looking too young or a font being hard to read. PickFu makes it easy to get real opinions fast. I’ve used it for testing book covers, and the feedback helped me update designs with confidence. It's very easy to use and quick to set up a contest.
Daniel Greenberg avatar
Daniel Greenberg
CEO, CollegeEase
“I think the AI addition is outstanding and exactly what I expected and wanted. I’ve already done the analysis on the data so I can vouch that the conclusions are 100% correct and in line with my own analysis of the open end responses.”

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PickFu makes consumer research easy, fast, and affordable.

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Lorelie A. avatar
Lorelie A.
g2
Rated 4 out of 5
We wanted our product description to be authentic – something that separates us from all the usual listings. We also wanted to appeal to people's hearts rather than being too salesy. PickFu is very helpful with marketing decisions like this. I like it that I can get results right away, and you can tell that the people who give feedback here are real. It's also very easy to run a poll; they have templates and if you wanted to make your own A/B test it's easy - instructions are clear, not too much fuss.
Amanda A. avatar
Amanda A.
g2
Rated 5 out of 5
PickFu helps me get live customer feedback on brands and product packaging. It gives me actual customer feedback before spending any money.
Rick R. avatar
Rick R.
g2
Rated 5 out of 5
PickFu is helping me determine what the public likes, not what *I* like. I was going to call my brand one thing, and PickFu's audience hated it. I pivoted and found one that got 85% approval. PickFu has saved me from making multiple mistakes. As I'm building a new brand, I was able to easily – and inexpensively – use PickFu to select (and eliminate) various brand names, logos and more. The ability to get almost-instantaneous feedback from dozens of qualified consumers has been a game-changer. Every day, I make sure to use my free five-person survey to continue to validate the brand moves we are making.
Verified User in Design avatar
Verified User in Design
g2
Rated 5 out of 5

Happy with Pickfu

What problems is PickFu solving and how is that benefiting you? Helps me A/B test designs and creative to improve sales on platforms like Amazon.com I love the speed with which I can quickly get feedback on designs and marketing creatives. Polls complete quickly. The poller feedback is essential for understanding the why behind the votes. These whys help us make alterations to our designs and creatives. The interface is simple and straightforward.
Verified User in Telecommunications avatar
Verified User in Telecommunications
g2
Rated 4.5 out of 5

Great Tool for Rapid Testing

What problems is PickFu solving and how is that benefiting you? A/B tests take time. PickFu gave me statistical significant results in 12 hours. Speed to survey completion was fast (took under 12 hours for 100 respondents). It's a very easy to understand platform.
S H avatar
S H
Rated 5 out of 5
Amazing service - many options and results come back lightning fast. A gamechanger.
Verified User in Consulting avatar
Verified User in Consulting
g2
Rated 5 out of 5

Easy and Quick Consumer Research Data

What problems is PickFu solving and how is that benefiting you? Helping to understand best why to display Primary and Secondary images on Amazon to garner the highest CTR (to drive incremental traffic) and conversion. PickFu makes getting both quantitative and qualitative data extremely easy and fast. As a user, I've been able to help answer complex business questions with the help of consumer feedback that would have been much more costly and timely if done through traditional marketing research.
Sonny E avatar
Sonny E
Rated 5 out of 5
A great tool to help make the tough important decisions!
Dan Crask
youtube

My paid, secret weapon for brand clarity: PickFu

I want to share one of the tools I use when I get to a point where I need clarity but I’m too close to the project to see what’s going on. This is a paid tool called PickFu. The real gold of a PickFu poll is right here: These are the comments from responders—essentially keyboard warriors whose opinions we’ve asked for. I asked, “Hey, what is it that you want to know?” And it’s always fantastic. Now, the reason I love it—and the reason I advise using it for client work—is because when we’re shopping, either online or in-store, we’re ruthless. We make split-second decisions based on what we want from the products and things we buy. We’ll dismiss a product for any reason whatsoever. It could be something as simple as the way it looks. I’m asking people to judge a book by its cover. I've always said: if people didn’t judge books by their covers, I wouldn’t have a job or a career. So I accept it. I embrace it. But the reason why PickFu is so fantastic is because it’s anonymous. You’re asking for that ruthlessness—and that’s what you need when you want the kind of clarity that gets products above and beyond the competition. If you want to get outside yourself—if you want that kind of clarity—you have to go ask for it. You have to seek it out. And PickFu is a fantastic tool to do so. If you have something you need feedback on, go to pickfu.com and poll the masses.

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PickFu makes consumer research easy, fast, and affordable.

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Jasper van Buuren avatar
Jasper van Buuren
Rated 5 out of 5
Perfect for A/B testing for Amazon!
Julie Buzby avatar
Julie Buzby
Rated 5 out of 5
We have learnd the value of using PickFu as part of our SOP for design and messaging across all customer-facing parts of our business. It's money well spent!
David S. avatar
David S.
g2
Rated 5 out of 5

This software is worth every penny, I've used it a handful of times and it's so valuable and helpful

What problems is PickFu solving and how is that benefiting you? It's helping people to understand consumer behavior, it helps me to know how to modify my images to get more clicks which results in buyers. I like where I can compare my product to competitors in almost a search on Amazon. I can keep modifying my image and launching new campaigns and testing until my product get's more clicks than the competitors. This also gives me valuable insights from these people to understand how to modify my image and make it more appealing. It's super easy to set up and use and integrate into what you already have working. I use it a couple times a week.
Marcia H. avatar
Marcia H.
g2
Rated 4.5 out of 5

Excellent fast feedback for simple polls.

What problems is PickFu solving and how is that benefiting you? PickFu is helping me narrow down my strategy for launching a new creative project based on reactions to different creative directions. Ease of setting up the poll, speed of responses, economical templates. I also like the summary demographics reporting. Every poll I did gave me valuable pointers.
Dave S. avatar
Dave S.
g2
Rated 5 out of 5

One of the best services I've used!

What problems is PickFu solving and how is that benefiting you? It's allowing me to get user feedback about the product images I manage. I like how I can match my image against others to get feedback, but also to improve my image to get high click-through rates. It's super easy to use, and I use it all the time.
Ken M. avatar
Ken M.
g2
Rated 5 out of 5

Excellent for focus market testing!

What problems is PickFu solving and how is that benefiting you? Getting me real potential market data. Very fast very responsive and thoughtful responses. Fail fast!
Zakhar I. avatar
Zakhar I.
g2
Rated 3.5 out of 5

Good for A/B Testing

What problems is PickFu solving and how is that benefiting you? I've used PickFu extensively for AB testing product images and design concepts, and the core service is genuinely helpful for making data-driven creative decisions. Being able to get real people to look at different main product images and rank them takes the guesswork out of which designs to move forward with. Instead of relying on personal preferences or internal opinions, you get actual consumer feedback before committing to a direction. The templates they provide are super helpful for setting up tests quickly. They've clearly thought through common testing scenarios and made it easy to get started.
Rebecca P. avatar
Rebecca P.
g2
Rated 5 out of 5

Perfect and Affordable Survey Tool for Independent Freelance Researchers

What problems is PickFu solving and how is that benefiting you? Mainly, gauging market interest A very cost effective way to conduct quick short polls that don't involve buying lists from list brokers.
Yuta avatar
Yuta
I wanted to test if the detachable pouch on my garden kneeler really adds value before launching it on Amazon. PickFu gave me quick, clear feedback from real users. It helped me make faster product decisions.

Test before you invest

PickFu makes consumer research easy, fast, and affordable.

Start polling today
Yusuf Kaplan avatar
Yusuf Kaplan
I want to launch a product on Amazon and was thinking about using PickFu for anticipating the market regarding my product to launch. The support from Aisara is outstanding. She helped a lot. She knew what I was asking for before I asked something. Now I'm totally convinced that the poll will help me. Thank you so much!
Christian Heinze avatar
Christian Heinze
CEO
Rated 5 out of 5
I recently established my online sales company and have extensive experience in product development. However, there was one aspect I was missing: how to determine if products are attractive to consumers. After some research, I found PickFu, tried it, and it has proven to be an excellent tool. It allows me to save a lot of time thanks to the rapid results it provides from surveys, as well as offering additional insights from the respondents. Beyond that, I am not only able to gather product information for my country but also, thanks to PickFu, I can do so on a global scale.
Rebecca MB. Pearson avatar
Rebecca MB. Pearson
Rated 5 out of 5
Great way to survey a population without the expense of renting lists. Pricing for a poll is extremely reasonable.
Maritza Ramirez avatar
Maritza Ramirez
Rated 5 out of 5
I’ve been genuinely impressed by how fast and insightful PickFu’s results are. Within minutes, I can see how real people respond to my product images. I’ve used it throughout rapid product prototyping, and at every stage, it’s uncovered valuable insights I didn’t anticipate. The most useful part, by far, is the thoughtful comments voters leave after each poll—they often reveal perspectives I would have otherwise missed.
Verified User in Retail avatar
Verified User in Retail
g2
Rated 5 out of 5

An Invaluable Tool for Rapid Consumer Feedback

What problems is PickFu solving and how is that benefiting you? I'm using it for rapid product prototyping. PickFu gives you access to real, targeted consumers in minutes. The ability to test images, names, packaging designs, or even ad copy with such speed and clarity is incredible. I love the written feedback the respondents provide—often filled with insights I wouldn’t have considered. The interface is intuitive, and you can segment audiences based on behavior, demographics, or shopping platforms (like Amazon Prime members or Shopify users), which makes the results even more relevant.
Kim Hodous avatar
Rated 5 out of 5
I have been shocked by the results from PickFu. I used it after a friend insisted, because I was publishing a book. PickFu choose a title that wasn't even in my top 3. (I tested twice and it was always the clear winner.) It choose a different cover design than I would have selected. And now that it's all done - it's perfect! I am so grateful for this unbiased tool!
Verified User in Market Research avatar
Verified User in Market Research
g2
Rated 5 out of 5

We use Pickful to run polls and make Data-driven decisiones about our products.

What problems is PickFu solving and how is that benefiting you? PickFu gives you the chance to ask your audience about a specific product and get instant feedback from real users. This allows you to make data-driven decisions about your product design, packaging, images or versions and make A/B tests. An Essential Tool for Online Sales PickFu has become an essential tool for online sales professionals who need to gather audience preferences before a product launch or to drive sales growth.
Dean J. avatar
Dean J.
g2
Rated 5 out of 5

Intuitive, seamless, valuable

What problems is PickFu solving and how is that benefiting you? Convenience and cost. Other platforms take too long to initiate and mobilize, and the barrier to entry is too prohibitive. PickFu has managed to solve for both and deliver a world-class service and value when it comes to user research and testing. PickFu allowed our agency to jump right in and get going when it comes to consumer research and testing. No hoops and barriers - just an easy-to-navigate interface, great flexibility, and transparent pricing. The turnaround time is excellent, and the insights are extremely valuable and handily formatted snd summarised. Overall I rate PickFu extremely easy to use, with a great number of features.
S H avatar
S H
Rated 5 out of 5
Discovering Pickfu was a game changer for me. I was especially impressed by the flexibility, and quality and speed of responses. Highly recommend.

Test before you invest

PickFu makes consumer research easy, fast, and affordable.

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Jatre U. avatar
Jatre U.
g2
Rated 4.5 out of 5
What problems is PickFu solving and how is that benefiting you? PickFu does a great job of cutting through the confusion when it comes to making market-facing decisions. It provides clear insights into what your target audience actually prefers, helping align your ideas with real market expectations. One of the biggest benefits is the confidence it brings—when your intended option performs well in a poll, it validates your direction and gives you the reassurance to move forward. And the best part is, you get all this valuable feedback at a surprisingly affordable price. "Daily Mini Polls" is a free feature on PickFu that provides quick insights before running a full poll. It's a fantastic option that helps us test ideas and gather initial feedback without any cost. A smart move by PickFu. What I love most is the speed and quality of responses.
Shannon Simmons  avatar
Shannon Simmons
Lead buyer and designer
Rated 5 out of 5
PickFu is a great resource... want to know if you are on the right track? Unaffiliated and unbiased people will let you know, in real time. It’s a super informative tool.
Daniel Licht avatar
Daniel Licht
Rated 5 out of 5
Love the product, saved me lots of headaches!
OSCAR RAMOS GOMEZ avatar
OSCAR RAMOS GOMEZ
Responsable de compras
Rated 5 out of 5
Lo que mas me gusta: es tener la oportunidad de testear diferentes ideas importantes para mi ecommerce con una audiencia real y que además me da su opinión. Como lo describiría: Es un lugar en el poder preguntar a una audiencia potencial sobre mis ideas. El impacto en mi negocio: creo que ha sido grande ya que me ha permitido conocer mejor a mis potenciales clientes.
Steve Waddell avatar
Steve Waddell
Rated 5 out of 5
We used PickFu to help us quickly validate multiple prototype concepts for a grant we’re developing, and it worked fantastic. Within minutes, we had clear, actionable feedback from real people—saving us time, reducing uncertainty, and helping us move forward with confidence. It’s a powerful tool that delivers exactly what it promises. Highly recommended.
Becky S. avatar
Becky S.
g2
Rated 4 out of 5
What problems is PickFu solving and how is that benefiting you? Pickfu lets us get access to the public to test ideas, messaging and images. I like the fast feedback and flexibility in the type of surveys I can launch. I like the cost as well.
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5
What do you like best about PickFu? Everything. I've used it for multiple things for my business. The ability to pick the audience is great. I honestly don't think I'd change a thing. What do you dislike about PickFu? Can be a little pricey at times, so I wish there were opportunities for discounts. Maybe there could be promotions in the future that could decrease the price of some polls. I know for Black Friday there was a small promotion if you bought a lot of prepaid credits, but that was pretty small for Black Friday in my opinion. It was also only really applicable to the big spenders (buy 450 dollars worth and get 500 of credits, or something like that). What problems is PickFu solving and how is that benefiting you? It helped me pick my brand name, which was huge. Basically, you can get lots of detailed insights into your problems from a lot of different people. It's invaluable.
Trudy R. avatar
Trudy R.
Director Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5
What do you like best about PickFu? PickFu is SUPER easy to use. This is the 3rd time I've used PickFu. This time, we had a serious problem with our course marketing copy and needed an answer fast. It took a couple of minutes to figure out which type of poll/survey to use, add in the main question and different variations we wanted feedback on and then we were off. In less than two days we had a clear answer, with really good feedback about which variation worked best and why. Best of all, we got demographic data about the people answering, which helped us validate that the top choice had been made by people who represented our avatar/ideal clients. We're now using the new copy and we're already seeing sales. So good! What do you dislike about PickFu? It did take a confused minute to decide which type of poll/survey we needed. There's so much choice. But after a quick look around, we spotted the right type of survey and it was really straightforward from then on. What problems is PickFu solving and how is that benefiting you? PIckFu helps us stop guessing about what's going to work and actually asks real people with real opinions. The fact that PickFu is set up to get those people to explain WHY they've made the choices they have is so helpful. You get back absolute gold. I often find out things I wasn't expecting to find out, over and above the things I asked for feedback on.
Matthew Mangione avatar
Matthew Mangione
Rated 5 out of 5
We ran an MYE test with our PickFu-optimized main image – it was so good, it hit statistical significance in a week instead of the usual month!

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Rated 5 out of 5
Nick Zarlenga
Founder, Truth Or Dare Date Night
Video transcript: Is John Aspinall the real deal? When it comes to improving Amazon listing performance? John is the goat hi everyone, my name is Nick. I'm a client of John Aspinall's in Pikfu and I'm just recording this quick testimonial about my experience with John and Pikfu and the services and the impact it's made on my Amazon business, which has been fantastic. So I wrote a little script up here of what I wanted to say just so I don't miss any details. So if you see my eyes scrolling back and forth, I know it can be annoying a little bit, but that is what I'm reading. So here we go. John Aspinall turned 41 today and in his own words, not mine. He is now a certified old fart. So make sure you go wish him a happy birthday if you haven't already. John is also an incredibly cool human a loving husband to his wife, a proud father to his children, and a generous mentor to thousands of e commerce business owners around the world like myself, who his daily content helps every day. I found John back in July of 2024 when a LinkedIn livestream he did with an Amazon seller popped up on my newsfeed. It was analytical, insightful, and as an Amazon seller myself, I knew I had to connect with him. So I sent him a message, not actually expecting a response, but within a few hours I had a friendly reply in my inbox and he even offered a review of my listing to point out improvements I can make to improve sales, which is very nice. I was blown away and when I first launched my product, I was averaging ten sales a day. Unfortunately, I had hit a snag and sales dropped to around three. On August 24, I had sold 91 units over the past 30 days, with three days selling nothing. So I was frustrated and genuinely concerned if I could get my business back to a healthy place. While three sales a day was still nice, it wasn't what I would consider viable. So while discussing all this with John, he mentioned that he works with Pikfu and they specialize in improving listing performance by improving photos by split testing images multiple times with a large group of Amazon shoppers and sharing the results of the polls to show how the images performed against each other. I thought it was pretty cool and decided to give it a shot. So after heading to the Pikfu website and sending in my order, I was quickly contacted by Justin and Marella on the Pikfu team, who confirmed my order and provided excellent service and communication throughout the entire process. They completed numerous polls with various iterations of the image that were progressively improved. They also provided the data to back up the results, which I definitely appreciated. Wow. On August 24, I uploaded the final Pikfu main image. A few days later, John also suggested I add a few keywords into my listing. By September 24, my total sales over the past 30 days rose to 211, which is just over seven sales a day, which was 133% increase from three a day from before the Pikfu. So as if that wasn't impressive enough, today, October 16, 2024. Again, remember John Aspinall's birthday. Go wish him happy birthday. My Amazon listing is doing eight sales a day on average. So that's 167% increase from baseline of three sales a day on August 24. And no, I have not made any other changes besides uploading the main image provided by Pikfu and the few keywords suggested by John. So do I recommend Pikfu to all Amazon sellers? Absolutely yes. Was Pikfu worth every penny it cost? Absolutely yes. Is John Aspinall the real deal when it comes to improving Amazon listing performance? John is the goat. He's had an incredible impact on my business. Without John and without pickfu, my listing would very likely still be at that three sales a day purgatory it was in before I worked with him. Oh no, thank you. The biggest business challenge I face now is ordering more inventory before I run out of stock, which is seriously what I am actually facing right now. So I'm just trying to get my new batch of inventory into Amazon before that happens. And so I'm now able to expand to more sales channels, invest in advertising, and sell to retailers. The small change, well, small changes that John made to my listing were actually so constant, quite a, that I can now consider it a viable business. So again, thank you John, and happy effing birthday. You deserve the world, you old fart. Keep making a splash out there. And thank you on behalf of all Amazon sellers around the world for everything that you do every day. That's all. Thank you.
Rated 5 out of 5
Janine Bolon
Founder of AuthorpreneursHQ
Video transcript: Hi, Janine Boland here with authorpreneurs HQ and if you're contemplating using Pikfu, I definitely agree with that choice. I've been working with Justin Chen and Pickfoo.com since about 2016. I had just finished writing my fourth book and I was looking for some a b testing on the different book covers that I had and I found this pick food process and was just absolutely ecstatic for it because I didn't have a huge list that I could pull from. I didn't have a large social media group. And as my company has grown, as my reach has grown, as my following has grown, as my readers, Pipfu has been there every step of the way. I now have 22 books that I've written and each step of the way we use Pikfu to help us not only with a b split testing, but our book covers, our marketing landing pages and titles. So it's one of those things that I cannot stress enough how much we appreciate Pikfu and what Justin Chen has put together, and we hope that you will do the same. It's money well spent. Have a great day.
Joe Hei avatar
Joe Hei
Rated 5 out of 5
PickFu is an amazingly friction-free way to get quick and early feedback on designs you're working on, no need to drag your feet. They've made it very low-obligation and you can start with almost anything, even just a text description. Great tool to iterate with.
Marcia R. avatar
Marcia R.
Sales Representative Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5
What do you like best about PickFu? The results from survey are really quick, and demographics are available. Like the extra AI info available now as well. What do you dislike about PickFu? I think its pretty pricy if you want to get more extensive questions and more people. What problems is PickFu solving and how is that benefiting you? Fast opinions of packaging or graphics from demographic specified.
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Why do Amazon brands, agencies & aggregators love PickFu?

What do Kevin King, Pattern, Thrasio, Leap Stores, and more have in common? They all use PickFu to instantly test, validate, and optimize their Amazon products and listings.
Inna Yakovleva avatar
Inna Yakovleva
Once upon a time, I was completely clueless about marketing. I assumed that it was some unique skill that only masters could accomplish, and I hired services within different price ranges, hoping for results. There were never any results. To be more precise, there were "some results," but they weren't even close to the performance that was expected for the value paid and time invested. I didn't know why this process repeated itself over and over despite hiring extremely expensive services and working hand in hand with them to get things done. Years of my life were wasted on "testing" one service after another. I've had people around me who might have guided me toward the answer, but it failed for some reason, which is probably for the best. So, my journey to discover this ✨ beautiful answer ✨ was long and painful, but it was a path I had to learn and walk on my own. If today any of my friends asked me for one piece of advice for their own business, I would only say one word—PickFu 🎯🎯🎯 Visit their page for content you will not see anywhere else. Learn why PickFu is the leader in making your business thrive and bloom like the most beautiful flower in the world! 🌺🌍🌺 If I had a million pieces of advice (I don't:)), this one would be the best one! ⚡⚡⚡ You don't even have to understand it all to experience what PickFu has to offer! I think this discovery may amaze you if you can accept the fact that human nature drives everything, including your business. If such valuable advice were given to me when I needed it the most, it would save years of my life in so many ways. This is why I feel the need to share it with anyone who runs their business and always wants to improve their performance and time efficiency in achieving real results. 💪 Remember! You can "play your game" really hard, but your time is wasted unless you know what your audience adores. With PickFu, you are investing your time 💰⏰ each and every time! I stand behind it 100%. 🎯 www.pickfu.com/ #PickFu #clickthroughrate #MarketingStrategy
Daniela Anavitarte Bolzmann ⚡ avatar
Daniela Anavitarte Bolzmann ⚡
🤤 TRIPLING Amazon sales with drool worthy content for brands 👉🏾launchreadylistings.co 👈🏽 Amazon Product Pages ➕ Storefronts Done Better ⚡ Amazon SEO & Creative Optimization for eCommerce Brands & Agencies
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🎯 THIS is your daily reminder to split test your Amazon content Are you seeing results like these? 20-1000% increase in sales? Over the last year we've completed: Total Experiments on Amazon: 218 Completed: 190 Inconclusive: 22 In progress: 6 ➕ Hundreds more on PickFu before we even get to testing live on Amazon 👉🏽 FUN FACT: 75% of our PickFu tests show positive sales results on Amazon (don't skip this step) Are you currently split testing your Amazon content?
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Rated 5 out of 5

Great Detailed Feedback

What do you like best about PickFu? easily and quickly able to solicate feedback from a large audiance. Great, detailed feedback gives ability to action quickly. What do you dislike about PickFu? wish there were more refined options to narrow the audiance base down a little further. What problems is PickFu solving and how is that benefiting you? Making creative decisions that appeal to a large audience
Rated 5 out of 5

Essential tool for in-depth product and market research

PickFu has been an invaluable resource for my product research. Its user-friendly platform allows me to quickly gather consumer insights and make informed decisions. The ability to receive real-time feedback from a diverse audience helps refine my products and marketing strategies, ensuring I meet customer expectations. It’s perfect for validating product ideas before launch and provides clear, actionable insights that direct necessary changes. Whether you’re testing product concepts, packaging designs, or ad copy, PickFu provides the data you need to optimize your business outcomes. I highly recommend it to anyone serious about product research.

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Rated 5 out of 5

Preferred Polling Platform Tool

What do you like best about PickFu? I love best the vast number of available template/testing options that anticipate my polling needs for various scenarios, which gives me confidence Pickfu is familiar with how to construct the polls for a result which specifically answers the identified question(s). It's easy to use and implement. I've used Pickfu often with particular focus on product images and listing optimization. What do you dislike about PickFu? The cost for larger polls can be prohibitive. What problems is PickFu solving and how is that benefiting you? PickFu has helped me actually distinguish between different product choices prior to launch, which is essential in terms of business growth & development. It has also been used for product image choices which is absolutely essential for conversions.
Rated 5 out of 5

PickFu helps get us as close to real-world feedback as possible.

What do you like best about PickFu? PickFu helps us get as close to real-world feedback as possible. It gives us a customer perspective on work-in-progress so that we can make decisions that are not based on agency or client-side subjective opinions. What do you dislike about PickFu? It would be nice to see a white-label version of PickFu released so that my agency could offer this as one of our services. What problems is PickFu solving and how is that benefiting you? As an agency, we are hired for our expertise in branding, yet at some point, the client usually sees a point at which they can inject a subjective opinion about what their customers want or how they behave. PickFu is the easiest, most cost-effective means to test multiple ideas in front of actual customers. I like to tell our clients that all of us are customers at some point and customers are ruthlessly judgemental when making purchasing decisions. They don't put in 1/1,000th of the time that an agency or brand puts into caring about the product, service, feature, etc. When it's on the shelf, in view, or at a point of decision, we are all ruthless when we make our decisions. PickFu gives us that kind of context and ruthlessness without us having it happen in a real-world context. We haven't produced 50k products, published a $120k ecomm storefront, or deployed a $50k feature on an app. We get to put concepts in front of customers. The feedback from PickFu ends up discarding what the agency or client believes to be true –  or sometimes validating one or the other. To me and my team, PickFu is a vital part of creating thriving brands.
Rated 5 out of 5

100% the best Poll system in the market

What do you like best about PickFu? PickFu has become in a key element in the process of developing and launching my entrepreneurial... I have been able to check in advance the acceptance of my products and even the images I will use What do you dislike about PickFu? It can be a little pricey at times and you have to know how to formulate the polls to avoid misleading that will ended up in wrong results What problems is PickFu solving and how is that benefiting you? Is giving me the data and rate of acceptance to know where to focus my efforts and avoid losing time and money
Rated 5 out of 5

Excellent feedback app for your brand or product

What do you like best about PickFu? The UI is easy to navigate without being an expert in customer research. The out of box templates are quite helpful. My favorite piece is the speed at which audiences can be found and tapped to get the responses you seek. What do you dislike about PickFu? In the future, I would love to see more capabilities for B2B segmentation outside of small business, specifically if possible, some technographic criteria What problems is PickFu solving and how is that benefiting you? PickFu is helping me evaluate between multiple alternatives for brand and product names for a startup.
Rated 5 out of 5

Easy to use with great value

What do you like best about PickFu? Its easy to use, Large selection of target groups What do you dislike about PickFu? Could have more pre defined templates for Books. What problems is PickFu solving and how is that benefiting you? Finding the right Design for my target audience
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5

Great platform - extremely helpful!

What do you like best about PickFu? Responses come through super fast and are extremely useful for market research; the demographic breakdowns and the comments have all been incredibly valuable. It's also really easy to set up a new poll and view the results, it saves so much time! What do you dislike about PickFu? It's just a bit expensive but so far the quallity of results has been worth it. What problems is PickFu solving and how is that benefiting you? Helping choose business names, domain names, and logos.
Rated 4.5 out of 5

Quick and accurate feedback on my ideas

What do you like best about PickFu? I work in brainstorm mode with my team all the time. Sometimes it's hard for us to pick among all the alternatives we have so we use PickFu and get consumer feedback in a couple hours for just a few dollars. We can select what our target consumers like, and get the reasons behind their preference. We then use that to refine and keep our ideation going. It's an amazing tool for marketers, entrepreneurs and anyone with lots of ideas. What do you dislike about PickFu? As you add refining criteria for your target audience prices can get higher What problems is PickFu solving and how is that benefiting you? Selecting among alternatives with a star rating and feedback from users
Rated 5 out of 5

Needed data and quick. Got it quick and it was very revealing.

What do you like best about PickFu? How easy it is it build and then break down results. Their visual analytics tools give you great insight quickly into a lot of complex numbers. What do you dislike about PickFu? If we had a bad response we would like to be able to send that review back or drop it and ask for another. Like people saying they would love the service but give it 1 star. What problems is PickFu solving and how is that benefiting you? We needed to look at retail data and avatars and if they would use our service.
Josh Storer avatar
Josh Storer
Rated 5 out of 5
LOVE Pickfu!! I have used Pickfu for all my new product launches. No better way to know exactly what the market likes and dislikes. I love the customizing ability to truly drill down to the target market.

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PickFu makes consumer research easy, fast, and affordable.

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Rated 5 out of 5

PickFu: A Game-Changer for Startups

What do you like best about PickFu? PickFu has been a total game-changer for my startup. It's super easy to use; I can set up polls fast and get quick feedback that really shows what people like and don't like. Plus, the detailed info on who's answering our polls helps us make our products significantly better. I recently wrote a new book and included PickFu as a recommended tool at the end of chapter actions for the reader. What do you dislike about PickFu? Nothing really. Perhaps expanding the granularity of the demographics or offering even more detailed segmentation could further enhance the utility of the feedback received. What problems is PickFu solving and how is that benefiting you? Understanding customer preferences about different directions we are considering in product development.
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5

Excellent tool for market research

What do you like best about PickFu? My experience with PickFu has been very helpful in making key decisions about my business. Not only can you create any kind of survey that you need, but you can target it to a specific audience. The best thing about PickFu is that you get detailed feedback from each customer in addition to their survey response - this data provides valuable insights into what my customers like and don't like and why. What do you dislike about PickFu? The more you narrow down your target audience the more expensive your survey will be. What problems is PickFu solving and how is that benefiting you? Solving the problem of not knowing what my customers want. Not being certain what will resonate with my customers best.
Carly Cupid avatar
Carly Cupid
Rated 5 out of 5
I learned about PickFu through a YouTube influencer. I wish I would have known about them sooner. You can specify your demographics, gender etc. The results are very fast. I received 50 survey responses with details within 1 day. I used the feedback to improve my website and marketing. Overall, I would highly recommend their services when you need non bias results.
Rated 5 out of 5

The best way to get objective and insightful feedback on your product

What do you like best about PickFu? Pickfu allows us to get feedback from literally potential customers using their audience traits in a matter of minutes or hours (in the worst case). In case you cannot find the audience trait you want, you can request for a specific one What do you dislike about PickFu? At the moment they haven't implemented yet mutiple questions for survey What problems is PickFu solving and how is that benefiting you? Sometimes I need a specifi feedback on our product or brand I want to talk to end users from US, I would be lost without this feedback, especially becasue we develop physical products in China and I have no easy way to get this feedback over and over again
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5

Simply the Best

What do you like best about PickFu? PickFu is so easy to get started and to create insightful resarch that can help make data driven decisions which can end up saving thousands of dollars. What do you dislike about PickFu? I havnt found any issues using PickFu. Its quick and easy to use and produces results immediately. What problems is PickFu solving and how is that benefiting you? PickFu is helping to solve questions around brand identify and design of products as well as product images and marketing.
Rated 5 out of 5

Highly recommend for making logical tests

What do you like best about PickFu? It is very easy to set a poll in minutes. You can ask anything with images to any targetted group. You can customize the poll as you wish. Depending on your target group and quantity, It takes a couple of hours to get the results, you do not need to wait for days! What do you dislike about PickFu? Almost every step were easily completed without any help! What problems is PickFu solving and how is that benefiting you? We decide which models to launch
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5

Decisive main image battle

What do you like best about PickFu? The speed and the demographic controls, such. as female vs male and Prime members only What do you dislike about PickFu? Like any worthwhile thing, it will require a time investment to learn how to use PickFu to its fullest. What problems is PickFu solving and how is that benefiting you? Insight as to what potential customers preferences are.
Rated 5 out of 5

Never seen something this good before

What do you like best about PickFu? PickFu has been a great addition to our tools lately. We are the biggest bedding manufacturers in the UK and PickFu has helped us a great deal with optimising our Amazon listings specifically. We get almost insatnt feedback from real people about the look and feel of our main images on Amazon listings and helps us make the changes that ae required to get most clicks anc conversions on our products and listings. Will definitely recommend PickFu to any ecomerece business specially selling on Amazon. What do you dislike about PickFu? We have had troubles getting feebdack from UK audience and also prime is not available for UK audience, but only for US. What problems is PickFu solving and how is that benefiting you? PickFu is making it easy for us to design and create our Amazon main images in a way so as to get more click throughs.
Rated 5 out of 5

Very helpful for get a clearer marketing vision.

What do you like best about PickFu? Very easy to get what customers really like by posting a few pictures for customers to choose What do you dislike about PickFu? After rolling finished, it shows we can follow up with customer's feedback, but when I click, it shows we don't have enough credit for this function What problems is PickFu solving and how is that benefiting you? Make it clear that what products our customers like better

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PickFu makes consumer research easy, fast, and affordable.

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Rated 5 out of 5

An exceptional experience

What do you like best about PickFu? My experience with Pickfu was wonderful, easy to use and very fast to produce results We frequently use tested on everything we wanted from creating the brand logo to launching our product What truly distinguishes Pickfu is that the test results are amazingly accurate, unexpected, They make you see aspects you didn't pay attention to from customers. The customer service is really good and fast, and they always want to improve which is a very good thing What do you dislike about PickFu? We did not really like the prices of the tests, as they may be high for some tests What problems is PickFu solving and how is that benefiting you? Recently, Pickfu added the feature of creating templates for Amazon products, which was very useful to us
Rated 5 out of 5

Superb polling service, excellent value!

What do you like best about PickFu? I love that I can not just get polling results, but feedback from each respondent explaining their choices. Results came in surprisingly quickly, and questions were answered promptly by PickFu staff. What do you dislike about PickFu? Really can't think of anything negative to say! What problems is PickFu solving and how is that benefiting you? I thought I knew exactly what the title for my new newsletter/podcast ought to be. Using PickFu, I realized I was wrong, and was able to come up with a new title which I'm confident will be a success.
Rated 5 out of 5

I use it all the time for research. Great tool.

What do you like best about PickFu? Flexibility of the tool's abilities, and speed of results. Super easy to use, lots of great features and examples, great support etc. I use it all the time. What do you dislike about PickFu? Could be a bit cheaper for demographic narrowing. What problems is PickFu solving and how is that benefiting you? Quickly & effectively researching designs, names, messaging, etc.
Rated 5 out of 5

Exceptional customer service

What do you like best about PickFu? The customer service experience is phenomenal. I had an issue with one of my tests and they were quick to reply on the chat, kept me regularly updated on the progress towards a solution, and even put together a helpful video with my specific test to show me some other helpful analysis tools to use while I was waiting on the dev team to provide a solution. I have full confidence they will provide me with a great solution. It's wonderful to feel heard as a customer and work with a company that really seems to care and is so receptive to feedback. What do you dislike about PickFu? The test I ran didn't work as expected from the analysis side of things, but they were so quick and responsive to me I can't honestly put that in the dislike category. But this is a required field so I have to type something here :'D I do think more robust audience segmentation options could be helpful for my specific industry, but we are fairly niche and I think that for what they are, Pickfu does a decent job with this. What problems is PickFu solving and how is that benefiting you? I have used PickFu to conduct pricing sensitivity research and preliminary research for product development. For example, we put together several variations of a product kit and then used pickfu to assess our audience's desire for certain components to be grouped together. The fact that we get quantitative insights paired with written, qualitative feedback is so valuable. The filtering options and ability to breakdown certain dimensions for analysis has been really helpful as well.
Rated 5 out of 5

Easy and Efficient

What do you like best about PickFu? Fast and efficient. Easy to reach what you are looking for. And the price is actually not very high. This way if you are not sure about things you can just use PickFu and with a fee of 15 you can have an idea about the things. What do you dislike about PickFu? I understand there are too many options and possibilities to use this app but still, it needs a better UI/UX design. It looks outdated and gives you some kind of feeling that you are on some shady website. What problems is PickFu solving and how is that benefiting you? I am a brand manager and we don't have enough people around to do things. So i am doing so many different things by myself. That includes from listing to basic graphic designs. So some of the things i do is actually not my job. So I need a second eye to look at it. PickFu really helping me with that.
James MacGillivray avatar
James MacGillivray
Rated 5 out of 5
You can use all the reverse engineering tools in the world to validate keyword demand opportunities and product opportunities, but there is nobody quite like Pickfu to help you create a product that sells on Amazon. I launched a product that had all the right software signals that just tanked on Amazon - now that I have found Pickfu and have run multiple polls, I understand that I created a product that I liked ... not a product my customers wanted. If I had only discovered Pickfu earlier, I wouldn't be stuck with slow selling inventory that I have to sell at a loss to get rid of. Pickfu is not a maybe - it has to be a part of your Amazon domination strategy if you are to survive in the Amazon jungle.
Vin Kutty avatar
Vin Kutty
Rated 5 out of 5
I've used PickFu for a couple of years now. The reason I love it is that my gut instinct about what might resonate with others is often wrong. Tragic, yes. But that's why there's PickFu. We'll happily continue to use their service.
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5

Fast, Cheap, Effective

What do you like best about PickFu? The speed and cost are the best parts of Pick FU- this is a great tool for a gut read on simple ecommerce questions What do you dislike about PickFu? Not too many downsides! As long as you are using the tool appropriately I think its a great simple, cheap, way to test What problems is PickFu solving and how is that benefiting you? Quick gut checks on this or that style questions with some qualitative included via the open ends
Rated 4.5 out of 5

PickFu is an extremely useful and fast survey tool that allows us to know target audience´s opinion

What do you like best about PickFu? Fast results, large number of variables that allow choosing the correct target audience. Upside,default fields that suggest questions or audience targets in products that PF has already identified x IA What do you dislike about PickFu? Price for small start-ups is very high. The free version with 1 poll/5 responders is a low-impact option for small businesses. Start ups need to do several polls in order to find their winning product and thereby launch new products or improve products based on feedback/commnets their received What problems is PickFu solving and how is that benefiting you? Pick Fu helps me to choose between different products that I have made and assess the acceptance of the target public. In addition, comments help to be able to make changes to the sample.

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PickFu makes consumer research easy, fast, and affordable.

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Rated 5 out of 5

Must-have tool for all Amazon sellers

What do you like best about PickFu? It is not possible to survey customer on Amazon, but Pickfu lets you to perform very quick and useful surveys of your target group. What do you dislike about PickFu? lack of very specific audiences from our niches What problems is PickFu solving and how is that benefiting you? it helps me to get the insights from customers and even to record their screen while experiencing our product page
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5

Seamless Experience

What do you like best about PickFu? PickFu takes the guess out of creating new projects. It's simple to use, and get's you real time, honest feedback. What do you dislike about PickFu? The only thing I disliked is that when I followed up with a participant, they did not know which poll question I was referring to. I had to reiterate the original question and thereby used up some of my credits. What problems is PickFu solving and how is that benefiting you? PickFu solves the issue of the unknown. What has before been unatainable, is now easy to receive. It caused our team to be more productive.
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5

Like a focus group without the headache

What do you like best about PickFu? The speed, quality of answers, ease of use, and results! What do you dislike about PickFu? Some things could be a bit more intuitive, like the difference btwn the template and poll itself. What problems is PickFu solving and how is that benefiting you? it's helping me test messaging, graphic design, and more in many of our ad and messaging campaigns, without having to pay and deal with a whole focus group at a time.
Rated 5 out of 5

I have had a great experience using pickfu. I found best selling designs using it

What do you like best about PickFu? Pickfu Helps me find the best product designs to sell on Amazon. What do you dislike about PickFu? Its expensive but pickfu grants me promo code 2 times so it works well now. What problems is PickFu solving and how is that benefiting you? Pickfu is helping me finding best designs to sell
Rated 5 out of 5

Great Company to Move the Needle for our Ecommerce Company

What do you like best about PickFu? We truly have enjoyed the opportunity to be part of PickFu's world. It's very clear to me they care deeply about their customers and they are professionals who delivers huge value to the people with whom they. Their success as a consistently top performing results-oriented go-to service gives them tremendous experience and insight to help the folks with whom they works. If you ever get the chance to work with PickFu, take it. You'll be glad you did! PickFu and their Founder, John, are a real Class Act. 5 stars!! What do you dislike about PickFu? I've not experienced anything that didn't live up to their promises. They are the real deal! What problems is PickFu solving and how is that benefiting you? Helping us make choices in designs and we truly value the respondents who take time to tell us why they voted for what they voted for. Very valuable.
Rated 5 out of 5

PickFu? More like PickFUN. Helps you make the correct decisions when caught w multiple choices

What do you like best about PickFu? - Super quick. Get your results from a huge panel within 30-90 minutes. - Can test multiple choices at once. - Many different tests/questions to choose from. - Super easy to set up - very friendly UI - Excellent support What do you dislike about PickFu? - A little pricy, but within range of market - You need to really know what you are trying to get out of it immediately - Follow up questions are pricy, wish there was a good "follow up package" What problems is PickFu solving and how is that benefiting you? It is pretty self-explanatory. We have used this service for testing naming, images, concepts and go-to-market strategy. Best thing is that you don't just get simple Multiple Choice answers, but qualatative answers as well so you can get sentiments. They even have a nifty qual assessment that uses AI.
Rated 4 out of 5

Takes away some of the guess work

What do you like best about PickFu? It's great to be able to put a number of different options in front of real customers to see which they like best and, very importantly, why. This takes away a lot of the guess work and reduces the risk of launching something nobody wants. What do you dislike about PickFu? The main downside is the price of the polls, which can increase very quickly as you add options and variations. What problems is PickFu solving and how is that benefiting you? I design, create and sell physical products online. I use PickFu to help test different designs and ultimately decide which versions to launch first (based on what users like the most).
Rated 5 out of 5

Amazing Results and Great Support

What do you like best about PickFu? I am impressed with how easy it is to get started. After using other similar platforms, I'm impressed with how fluid the polling process is. Great results too. What do you dislike about PickFu? I have not had a downside yet. When I had questions, the support team is very helpful. What problems is PickFu solving and how is that benefiting you? We were looking for a polling program that has options to meet our polling needs. PickFU exceeded my expectation. The poll collection is very fast.
Rated 4 out of 5

Insight Reviews

What do you like best about PickFu? The reviews were done within 1 hour time. They PICFU can hunt reviewers for your product who can criticize your product for you to improve on! What do you dislike about PickFu? Pricing may be high, though I have not tried other alternatives What problems is PickFu solving and how is that benefiting you? Pickfu reviews let me know what is the best design I may use for my products

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Rated 5 out of 5

Easy to set up and we got the results fast

What do you like best about PickFu? It is like gambling; once you submit the survey, it is hard not to watch the results coming in to determine the winner. I feel like I am watching a horse race and cheering on my favorite to win What do you dislike about PickFu? I can't think of any dislikes. It is all good. You get everything you are promised. It is just a little expensive, that is my only complaint. No improvements on the service that I can think of. What problems is PickFu solving and how is that benefiting you? To decide what product label gets the results that we want. With a survey, it takes out the guesswork. The winner is not always the one that I like the most. It is good to know what potential consumers see that you don't
Anna David avatar
Anna David
Legacy Launch Pad Publishing
Rated 5 out of 5
Have you ever asked your followers which book covers or titles they prefer? DON'T EVER DO IT AGAIN. People tend to just mimic what someone they believe "knows more" said. Instead use PickFu. Immediate feedback from up to 500 real people!
Rated 5 out of 5

Super Fast and Easy to Create a Split Test

What do you like best about PickFu? Can set up a test in a few minutes and have results the same day. What do you dislike about PickFu? The worst part of PickFu is the cost. It is relatively expensive. What problems is PickFu solving and how is that benefiting you? It solves the problem of deciding which creative to use in an Amazon listing. It will help increase your CTR and Conversion.
Rated 5 out of 5

I've used PickFu 28 times

What do you like best about PickFu? I've used PickFu 28 times, and let me tell you, it's been a game-changer for my business. Whether I'm running a preconfigured or custom poll, PickFu makes it super convenient and easy to get the insights I need to make informed decisions. The best part? The answers come in lightning-fast, so I can quickly identify the next steps for my business. And if I need to dig deeper, I can even ask follow-up questions of the respondents! With PickFu, I don't have to make decisions based on guesswork or assumptions again. I have found PickFu to be an indispensable tool for my business! Try PickFu; it's great! What do you dislike about PickFu? PickFu has always worked well for me, so I have no complaints. What problems is PickFu solving and how is that benefiting you? Future product selection
Rated 5 out of 5

We love PickFu!

What do you like best about PickFu? PickFu is easy to use, delivers quick results, and is trusted by professionals all over! They have so many additional resources, and I trust their quality and services are just TOP-NOTCH! What do you dislike about PickFu? Not many downsides. I think some answers aren't always the MOST helpful, so I appreciate the ability to give PickFu feedback on those! I don't think there is anything specific I would change! What problems is PickFu solving and how is that benefiting you? PickFu has helped us hone in on our label design and figure out how we stand out from competitors, what people like/dislike about our label, and how we can improve! It has been great to be able to specifically target our audience and know exactly who is giving us feedback on our product!
Rated 4.5 out of 5

Great Service

What do you like best about PickFu? Speed and audiences are top notch. Dashboard is cool and very user friendly What do you dislike about PickFu? I don’t know any competitors in the field. Definitely recommend. A bit pricey but definitely woth it What problems is PickFu solving and how is that benefiting you? I use Pickfu for a/b test main image on Amazon. It helped me to understand what people think
Rated 5 out of 5

Great Service

What do you like best about PickFu? The ease, efficiency, feedback and professionalism. What do you dislike about PickFu? This is a unique service that I've discovered so can't think of anything negative at the moment. What problems is PickFu solving and how is that benefiting you? Will use more this year in terms of presentation/color/font of product displays
G2 Reviewer avatar
G2 Reviewer
Small-Business (50 or fewer emp.)
g2
Rated 5 out of 5

No brainer way to test what matters most for your business

What do you like best about PickFu? It was extremely easy and fast to get started and to interpret results. We received instantanous responses from a diverse unbiased, and targeted audience and the responses themselves were detailed and thoughtful. What do you dislike about PickFu? There is limited space in which to ask your question, which in a way is a good thing as it forces you to be succinct and well prepared to avoid receiving biases responses. What problems is PickFu solving and how is that benefiting you? PickFu has made customer testing way easier and much more affordable for our small business. Ultimately, it'll save us a lot of money by helping us avoid making the wrong business decisions.